Cottonsoft launch new recyclable paper toilet tissue packaging

In partnership with Stratex, Cottonsoft has launched paper based recyclable toilet tissue packaging for its Earthsmart range.

Oct 30, 2019

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After a rigorous development process, Cottonsoft has launched New Zealands first paper based toilet tissue wrap for its Earth Smart multi-pack range. In response to consumers increasing desire to reduce the amount of plastic in the environment, Cottonsoft approached Stratex with their challenge. As the regional leader in paper based flexible packaging, Stratex had a range of potential solutions for Cottonsoft. Rigorous testing and trialling on Cottonsoft’s high speed automated packing lines was undertaken over a number of months. The end result is a product that is expected to perform well throughout the supply chain whist also able to be recycled through local paper recycling facilities. Consumers will be able to place the wrapper in their kerbside recycling bins. Although not a world first, the packaging format is the first of its kind in the region.